Labor Market Information

Demand Industry Sector Reports & Overviews

agriculture sectorAgriculture, Forestry, Fishing, and Hunting

Monterey County is recognized as the “Salad Bowl of the World.” Its temperate climate, rich soils, and unparalleled infrastructure support system make this the ideal growing area for cool season vegetables, wine grapes, strawberries, and flowers. The County is also the home of the packaged salad and pre-cut fresh vegetables, representing 90% market share of the fresh vegetable value added industry. Because the agriculture here is year-round and highly labor intensive, Monterey County has the State’s highest agricultural payroll.

hospitality food sectorHospitality and Tourism

The Hospitality/Tourism sector includes a wide range of establishments that operate facilities or provide services to meet varied cultural, entertainment, and recreational interests of their patrons. This sector comprises (1) establishments that are involved in producing, promoting, or participating in live performances, events, or exhibits intended for public viewing; (2) establishments that preserve and exhibit objects and sites of historical, cultural, or educational interest; and (3) establishments that operate facilities or provide services that enable patrons to participate in recreational activities or pursue amusement, hobby, and leisure-time interests.

healthcare sectorHealth Care and Social Assistance

The Health Care and Social Assistance sector comprises establishments providing health care and social assistance for individuals. The sector includes both health care and social assistance because it is sometimes difficult to distinguish between the boundaries of these two activities. The industries in this sector are arranged on a continuum starting with those establishments providing medical care exclusively, continuing with those providing health care and social assistance, and finally finishing with those providing only social assistance. There are 1,941 Health Care and Social Assistance businesses in Monterey County, employing 22,709.

construction sectorConstruction

The construction sector comprises establishments primarily engaged in the construction of buildings or engineering projects (e.g., highways and utility systems). Establishments primarily engaged in the preparation of sites for new construction and establishments primarily engaged in subdividing land for sale as building sites also are included in this sector. Construction work done may include new work, additions, alterations, or maintenance and repairs.

transportation sectorTransportation and Warehousing

The Transportation and Warehousing sector includes industries providing transportation of passengers and cargo, warehousing and storage for goods, scenic and sightseeing transportation, and support activities related to modes of transportation. Establishments in these industries use transportation equipment or transportation related facilities as a productive asset. The type of equipment depends on the mode of transportation. The modes of transportation are air, rail, water, road, and pipeline.

FIRE – Finance, Insurance, Real Estate

Financial operation of the economy through real estate, banking, and insurance. Finance, Insurance, and Real Estate (FIRE) includes banks, credit unions, mortgage loan originators, insurance companies, rental centers, and real estate offices.
The FIRE sector is closely tied to all sectors as it supports the financial transactions of economic activity in the region. As such, FIRE activity will tend to follow the business cycle as spending on big-ticket items, like houses and automobiles, tend to increase during strong economic times, and decrease during recessionary periods.
FIRE in Monterey County employs 7,259. In May 2023, there were 1,515 FIRE businesses.

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