Website City o f Seaside

City of Seaside

Must Apply Online At: 

SPECIAL INFORMATION: Applications will be continuously reviewed, and oral board interviews may be scheduled at any time until position has been filled. Deadline may be extended at the discretion of the City.  

Under general direction of the City Manager and/or the City Clerk/Public Affairs Officer, to produce, promote, manage, implement and coordinate communications, public relations, marketing and media outreach activities for the City utilizing a variety of innovative tools and mechanisms; lead the City to develop and implement the City’s online and social media presence and interactive outreach strategy; and to do related work as required.

$65,114.40 – $76,966.24 Annually

Receives general direction from management staff. May provide functional supervision of part-time staff or volunteers.
Examples of Duties
Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

• Develops and coordinates the City’s social media strategy, policies and presence;
• Develops a unified City-wide presence and messaging for web-based or social media communications;• Plans, designs, produces, oversees and implements communications, and information programs, which include news releases, social media platforms, videos, public  service announcements (Internet, television, and radio), public information campaigns, crime prevention campaigns, articles, internal and/or external newsletter  development, and other marketing programs and activities;
• May conduct on-camera, radio, or in-person interviews with members of the news media and public;
• Develops and implements a common message and consistent branding for the City;
• Responds to special events outside of normal working hours;
• Oversees, monitors and responds, as necessary, to City social media channels, mainstream media publications, and other online content or issues of public concern;
• Establishes and develops positive working relationships with news media, civic organizations and other community groups;
• Develops, maintains, and manages City website and ensures web content is current and innovative, leading the City in quality;
• Gathers and prepares information regarding City business and activities for news release to the media;
• Contacts appropriate media representatives and arranges for news releases;
• Develops and coordinates the delivery of specific outreach events and activities, targeting special population groups within the City;
• Provides technical assistance as necessary;
• Prepares correspondence, reports and other documents and maintains records; Communications and Public Engagement Coordinator;
• Promote a positive City image by maintaining excellent internal and external customer relations;
• Performs other related duties as assigned.
Typical Qualifications
Knowledge of:

Principles, practices and methods of public relations and community outreach; principles and practices of communication methods, marketing strategies and techniques, including media outlets and social media; latest technologies, platforms, and mechanisms for social media and interactive outreach; web based communications tools and approaches; principles and practices of effective citizen engagement and outreach in a technology-based society; operational characteristics, services and activities of local government; modern office practices, methods and computer applications; video editing software; English and Spanish usage, grammar, spelling, vocabulary and punctuation.

Ability to:

Develop and implement outreach, marketing, and communications strategies; plan, coordinate and manage media relations and outreach and public information programs and projects; analyze, interpret, and evaluate staff reports, new laws, regulations and codes relevant to the community/public information field; maintain confidentiality; track community engagement, growth, and measure effectiveness of social media strategies; film, edit, and produce movies for City related matters;
assemble, organize and analyze issues, and present findings and recommendations in written or oral form; Establish and maintain effective working relationships with other employees, municipal officials, and the public; Carry out assignments without detailed instructions and supervision; Write accurate and concise technical reports and memoranda. Attend evening and weekend meetings. Communicate clearly and concisely, both orally and in writing.
Supplemental Information
Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be:


At least one year of responsible experience in graphic arts, marketing, public relations, media relations, corporate communications, or public affairs, or demonstration that required knowledge, skills, and abilities were attained through education and/or internships.

Education / Training:

A graduation from, or enrollment in, an accredited college or university with major course equivalent to an Bachelor’s Degree in Graphic Arts, Journalism, Communications, Public Relations, Marketing, Public Administration, or Business Administration or closely related field.


Must be bilingual, both verbally and in writing, in English/Spanish.


Must be willing to work nights, evenings, weekends, and holidays as needed.




Physical Demands:


Must possess mobility to work in a standard office setting and use standard office equipment, including a computer; to visit various City sites, including traversing uneven terrain and climbing stairs; to attend meetings and to operate a motor vehicle; vision to read printed materials and a computer screen, and write citations; and hearing and speech to communicate in person, before groups, and over the telephone. This is partially a sedentary office and partially a field operations classification; frequent standing and walking between work areas is required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment. Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information. Employees must possess the ability to lift, carry, push, and pull materials and objects weighing up to 40 pounds.


Environmental Elements:

Employees work partially in an office environment with moderate noise levels and controlled temperature conditions, and partially in the field and are occasionally exposed to loud noise levels, cold and hot temperatures, inclement weather conditions, road hazards, vibrations, and hazardous materials. Employees may interact with upset staff and/or members of the public in interpreting and enforcing departmental policies and procedures.

City of Seaside
440 Harcourt Avenue

Seaside, California, 93955

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